Prof. Rowan Kennedy

Prof. Rowan Kennedy

Prof. Rowan Kennedy

Marketing Lecturer, Federation Business School at Federation University

Dr. Rowan Kennedy is a marketing lecturer in the Federation Business School at Federation University in Victoria, Australia where she has been a faculty member for 3 years. Prior to that appointment she was an academic with Monash University for 16 years.

Rowan completed her PhD at Monash University in 2007. Her undergraduate studies were also completed at Monash, while post-graduate work in Education and Training was undertaken at The Melbourne University and in Executive Coaching at The University of Cambridge (UK).

Rowan’s interest in direct selling began with her Master’s degree (which evolved into the PhD) wherein she examined the dynamics involved in attracting and retaining direct salespeople in Australia. The study was made possible by the support of the Direct Selling Association of Australia and the kind assistance of 21 member companies.

Rowan was born and raised in New Zealand, but has lived in Australia for over 40 years where she is also a yoga teacher.